COFRA chooses Francesco Totti: the football legend becomes the brand ambassador

The collaboration will kick off with an integrated marketing and media campaign to be launched in spring 2026, featuring Totti as the protagonist across TV, digital, print, and social media. This strategic project is designed to strengthen the company’s leadership and promote a more widespread and contemporary culture of safety.

COFRA operates in over 80 countries worldwide, and its footwear is worn by workers from the largest companies across all industrial sectors. The company offers highly specialized protective solutions, designed to address even the most specific risk factors.

Francesco Totti, COFRA testimonial
“I am truly happy to become part of the COFRA family. We’re talking about a company that protects millions of workers with expertise and seriousness. Safety is a fundamental value, both on and off the field: representing a leading brand in this sector is a great source of pride for me.”

The choice of Totti — a symbol of reliability, determination, and leadership — is part of the brand’s evolving identity, with the goal of communicating even more directly with the market and with new generations of professionals.

Giuseppe Cortellino, CEO of COFRA
“Francesco Totti is an icon of Italian sports and embodies values of commitment, responsibility, and credibility that perfectly align with our corporate vision. This partnership marks an important step in the group’s growth and communication strategy. We want to bring the theme of workplace safety to the forefront of public attention, using a strong, positive, and recognizable language.”